Closio CRM · Features

The real estate CRM your agency needs.

Closio Estate replaces scattered tools with one unified platform designed for real estate.

1
Step 1 of 6
Property Management

Your entire portfolio. One click away.

Closio doubles as a property management platform connected to your agency website. Add, edit, and publish listings, manage photos, owners, and details, all synced live to your site. No more duplicate data entry.

closio.app
Properties
Search title, ID, property name
Sync Website Advanced Search โ†“ New Property
Property List
Published โ†“ All Listings โ†“ Sort: Last Updated โ†“
••• Demo Owner
Sydney - Surry Hills CE-2352
Modern 2.5-Storey Home with Rooftop $1,250,000
3 4 130 m²
Last Updated By: Demo Owner 13 Mar 2026, 17:25
••• Demo Owner
Sydney - Paddington BE-2348
Brand New House in Paddington $2,950,000
0 0 240 m²
Last Updated By: Demo Owner 13 Mar 2026, 16:58
••• Demo Owner
Melbourne - South Yarra 2235
Spacious 2-Storey House in South Yarra $3,100,000
8 9 250 m²
Last Updated By: Demo Owner 13 Mar 2026, 16:29
Tampilkan Peta Penuh ×
+
Website sync & publishing Search, filter & map view Owner contact & listing management

Now that your properties are online, let's capture the leads they generate.

2
Step 2 of 6
Lead Capture

Every conversation becomes a lead.

Automatically capture and centralize leads from SMS, WhatsApp, Instagram, Facebook, property portals, and your website. No lead gets lost in personal phones.

closio.app
Messages
Search messages...
Inbox
James Wilson WhatsApp 2m lalu

I'm interested in a beach house in Byron Bay, budget $1.5M...

New Lead
Sarah Chen Instagram 15m lalu

Hi, I saw your clifftop listing in Bronte...

New Lead
Marc Dupont Facebook 1j lalu

Hi, I'm after land on the Gold Coast...

Automatic
Tanaka Yuki WhatsApp 3j lalu

Looking for an investment property in Manly...

Automatic
Multi-channel capture Auto lead creation Source tracking

Leads are flowing in. Next: route them to the right agent automatically.

3
Step 3 of 6
Smart Distribution

The right lead to the right agent.

Auto-distribute incoming leads based on location, property type, or agent availability. Or let AI respond instantly while you assign manually.

closio.app
Leads
Search leads...
Lead Assignment
Hot 8 Warm 14 Cold 6
Automatic: Round-robin by area & language Active AI Respons 2s
Leads Temp Source Assigned To Status
James Wilson Hot WhatsApp
R
Rina P.
Assigned
Sarah Chen Warm Instagram
D
Dewi A.
Assigned
Marc Dupont Hot Facebook
A
Agus W.
Pending
Tanaka Yuki Cold WhatsApp
M
Maya S.
Assigned
Workload:
Rina
Dewi
Agus
Auto-assignment rules AI instant response Agent workload balance

Leads are assigned. But what about after hours? AI takes over.

4
Step 4 of 6
AI Auto-Reply

AI replies while your agents sleep.

AI auto-responds to SMS, WhatsApp, Instagram, and Facebook messages, qualifying leads, answering questions, and creating contacts. Your agency is always responsive.

closio.app
J
James Wilson online • WhatsApp

Hi, I'm interested in a beach house in Byron Bay. Budget $1.2-1.5M. Any recommendations?

10:32

AI Auto-reply

Hi James! Thanks for your interest. We have 3 beach houses in Byron Bay within budget. Our agent Rina will be in touch shortly with full details.

10:32

Lead created โ€ข Qualification: Hot โ€ข Assigned to Rina P.

I've created your profile and will send 3 beach house recommendations via PDF. Any particular preferences?

10:33

Lead Info
Name James Wilson
Temp Hot
Budget $1.2-1.5M
Type Beach House
Location Byron Bay
Agen Rina P.
AI Qualification Qualified
AI auto-reply Lead qualification Multi-platform inbox

Conversations are handled. Now match every prospect with the perfect property.

5
Step 5 of 6
Prospect Recommendations

The right property for the right prospect.

From the prospect detail page, agents can view requirements, send personalized property recommendations via SMS, WhatsApp, email, or PDF, all in one click. Every interaction is tracked.

closio.app
Lead Details Prospect
ID: 1635
Contact
S
Sarah Chen [email protected]
Buyer
Lead Info
Subject I'm interested in buying
Source Website
Assigned Agent Rina Putri
Activity Requirements Recommendation Inspection Transaction E-Sign
Recommend Properties for This Lead
Recommendation from Agent Ekspor PDF Kirim ke WhatsApp Kirim ke Email
Off Plan
Handover: April 2027
Rina Putri
Bondi - Sydney
BE-2166
Off-Plan 1 Bedroom Apartment for Sale in Bondi $1,150,000
1 Bed 1 Bath 40 sqm Freehold
Last updated by: Dewi Anggraini
Prospect profile & requirements Send via SMS / WhatsApp / Email / PDF Agent recommendation tracking

Recommendations sent. Time to measure what's working.

6
Step 6 of 6
Analytics & ROI

Data-driven agency management.

Track agent performance, sales pipeline, ROI per marketing channel, commission calculations, and conversion rates, all in real-time dashboards.

closio.app
Reports
March 2026
Pipeline $4.2M +18%
Closed $1.8M +24%
Conversion 38% +5.2%
Avg ROI 4.7x +0.8x
Sales Pipeline
Jan
Feb
Mar
Apr
May
Jun
Agent PerformanceKomisi
R
Rina P. $24.8K$1.2K
D
Dewi A. $16.2K$810
A
Agus W. $12.5K$625
ROI per Channel
WhatsApp
5.2x
Instagram
3.8x
Facebook
2.9x
ROI per channel Agent leaderboard Commission tracking

That's the core workflow. But Closio does much more.

Calendar, documents, commissions, team management, e-signatures all built in and ready to use.

Closio CRM ยท Capabilities

Core Capabilities

Everything your agency needs, nothing it doesn't.

01 · Multi-Channel Inbox
  • SMS, WhatsApp, Instagram & email in one view
  • Auto-capture leads from every channel
  • Source tracking on every conversation
  • Instant notifications so no lead goes cold
02 · Smart Distribution
  • Auto-assign leads based on rules you set
  • Workload balancing across your team
  • Round-robin, geo, or property-type routing
  • Real-time agent availability tracking
03 · AI Conversations
  • AI auto-replies by SMS, WhatsApp & social channels
  • Automatic lead qualification via chat
  • Smart follow-ups that feel human
  • Handoff to agents at the right moment
04 · Property Matching
  • Match prospects to properties by criteria & budget
  • Send curated recommendations in one click
  • Centralized property database with photos & docs
05 · Pipeline & Closing
  • Visual Kanban board from first contact to closing
  • Document checklist per transaction
  • Milestone reminders so nothing slips
06 · Analytics & ROI
  • Marketing cost tracking per channel
  • Agent leaderboard & conversion rates
  • Revenue forecasting per agent and team

AI-Powered

The layer that works while you sleep.

AI 01

AI Assistant

Qualifies leads, drafts replies, and flags stale deals, so your agents focus on closing.

AI 02

Daily Briefing

Every morning, each agent gets priorities, hot leads, and follow-ups due today.

AI 03

Smart Follow-Ups

Automated WhatsApp & email sequences triggered by lead behavior and pipeline stage.

Ready to transform your agency?

A 20-minute call. We map the workflow above onto your agency, hand you a tailored quote, and answer every question.